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However, for smaller sites, this report is worth a look for a very basic overview of what’s happening with organic search on your site. If you’re managing a busy website, Traffic Sources simply won’t give you the detail you need to properly analyze your queries and landing pages the number of results it can show is limited, for example. The Search Engine Optimization report is designed specifically for this purpose – specifically the Queries report.ĭata in this report is two days out of date, and it’s fair to say that the metrics here are limited in scope. Within Google Analytics, there’s a second set of metrics that can help you to decipher your most popular keywords. There’s a similar technique on Avinash Kaushik’s blog that involves creating an advanced segment to examine which landing pages your ‘not provided’ results are leading to. Note that this filter can’t be applied to historical data you’ll only see it in action for new visits.
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Although this doesn’t reveal the exact keyword, it can help you to understand where that traffic is going and whether you need to dig deeper with other techniques. (The important part – the rewrite – is highlighted in red in our screenshot.) To do this, extract the URL and rewrite the two in place of the original ‘not provided’ text. The purpose of this filter is to extract the ‘not provided’ terms.
#Comprehensive meta analysis v3 unlock code how to#
How to Unlock ‘Not Provided’ Resultsīefore we get into this guide, it’s a good idea to verify just how many of your organic search keywords are listed as ‘not provided’, and whether this is increasing . This missing data leaves a gaping hole in our analytics reports, making it difficult for us to know the ROI of specific keywords we rank for in organic search.įortunately, there are a few workarounds that can reveal the data behind these figures.
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Google can still see this information, but website owners – and Analytics account holders – can’t access it. Referral data includes some useful information such as the keywords used to perform that search.
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As such, the referral data relating to that search is hidden. If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL. In October 2011, Google changed the way it harvests data from search to protect users’ privacy. It’s just the organic search results that are often hidden from view. Note: the ‘not provided’ is lifted for paid search results. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for. However, there is one area where Google Analytics frustrates its users: the organic search terms report. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. Google Analytics is a fantastic resource for any website owner.